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Elizabeth

Elizabeth WATTS

Year of Award: 2010 Award State: New South Wales Multimedia > Television And Film
To explore innovative production, distribution practices and content creation within independent American cinema - USA, UK
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Conclusions:

My topic of focus which the Churchill was so generous in supporting included the word production in the one-line summary. This was based on my day to day activity as a Producer of feature films and television - i.e., I work in production. What is inherent to the topic was first and foremost the changes in Distribution practises happening right now in the independent sectors of the US. Production, as a result, is being determined by these new practices and platforms. And my future work will be affected as such.   

Undoubtedly, shifting and simultaneous windows, new measures and pathways of financial returns, multi-platform deliverance to audiences are all shifting the ground of how the Industry perceives exhibition and distribution. From my time in the US, my conclusions settle firmly on the power of the internet, and its increasing dominance for audiences and those that provide the content. Theatrical exhibition is undoubtedly still an important part of distribution windows but the flow on effects of audiences’ consumption through download and streaming entail innovative practices of attraction and recognisable brand reputation, and the importance of curatorial directives. Producers there are realigning their business models to the new world of distribution, often downsizing and multi-tasking their core businesses to include forms of exhibition and audience creation. 

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