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Natasha

Natasha NIEUWHOF

Year of Award: 2011 Award State: Tasmania Business > Small Business And Microenterprise
To investigate how collaborative marketing activities amongst vineyards contribute to the success of wine tourism in that region - USA, Canada
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Receiving my Churchill Fellowship was a life-changing experience. Through my Fellowship project I was provided with the opportunity to research and be exposed to experiences that added to my knowledge base, enriched me as an individual and better equipped me to play a significant role in shaping the future direction of wine, wine tourism, management and collaborative marketing in the Tasmanian wine industry.

Since my Fellowship I have continued to be active in all areas of my local and state wine and tourism communities, with positions on the Wine Tasmania board and various other regional collaborative wine, tourism and marketing groups.Some areas where my Fellowship has enabled me to contribute and make a difference in my field include: 

  • Working with Wine Tasmania to create a strong and supported industry body
  • Encouraging others to play a more proactive and participative role in the creation and development of wine tourism in our communities
  • Helping with the continual improvement of professional standards and business performance in our wine and tourism industries
  • Gaining government support and funding for market research and innovation to create strength and leadership in our State’s wine industry
  • Supporting a focus on premium wine production and developing the reputation of the Tasmanian wine industry as a world leader in cool climate viticulture
  • Continuing to work with training organisations to develop career paths in food, wine and tourism to attract and keep talent in our State
  • Creating collaborative marketing opportunities through our regional and state wine bodies to provide Tasmanian wine producers with the opportunity to promote their wines and lift the profile of the Tasmanian wine industry and wine tourism
  • Partnering and working together with other industry groups to ensure that our State is a leader in tourism. 

Travel, bike riding, cooking and dining are some of my passions beyond wine. 

Excerpt from “Bringing Knowledge Home” published by the Churchill Fellows Association of Tasmania (2016) 

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