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Alison

Alison Black

Year of Award: 2015 Award State: New South Wales Community > Social Change
Multimedia > Television And Film
To research engaging and accessible documentaries that can bring about social change - USA, UK
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My conclusions are:

  • New technologies offer the filmmaker a never before opportunity to engage the viewer experientially.
  • Access-based documentaries where we are taken to a world we have never seenbefore, whether it is a whistleblower in the midst of committing a major crime or a pop star’s break down, will remain important to audiences. But it is becoming harder to find those places we haven’t seen before.
  • Durations of documentaries are now elastic, they can fit the optimal time it takes to tell the filmmakers’ stories.
  • Innovative approaches are needed to engage audiences with subjects that don’t appear initially to be appealing.
  • Celebrity and use of music continues to be an effective way of engaging an audience.
  • We are experiencing a Golden Age of documentary and it is a wonderful time to be a filmmaker. But we need to upskill in our understanding of where to find our target audience.
  • We need to learn more about how best to exploit our content to bring about social change. This applies particularly in television, where we need to find a financial model that enables that work to be carried out.

 

 

 

 

 

 

 

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