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Andrea

Andrea Ho

Year of Award: 2015 Award State: Australian Capital Territory Community > Diversity
Multimedia > Radio
To investigate practical strategies for improving cultural diversity in Australian media - UK, Sweden

This project proceeds from the assertion that Australian media should accurately reflect the cultural diversity of the Australian population and the culturally-diverse lived experiences of Australians. Over a 6 week period I visited broadcasters and organisations, learning about content and staff in the context of cultural and other diversity.

All organisations visited were acting to improve cultural and other diversity, to catch up to the diversity of the population. This was considered both a moral imperative, and a sound business strategy for reaching new audiences, to ensure revenue streams, relevance and survival.

There was no one single ideal way to improve cultural diversity evident. But there were common themes and areas which recurred in all broadcasters’ diversity activities. 

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