Churchill Fellowship recipient to help Australian primary industry and national food traceability

4 Nov 2019


Peter Carter, Director of Business Development and Innovation at GS1 Australia, has been awarded a highly esteemed Churchill Fellowship. One of 115 recipients from across the country to receive the prestigious award worth some $3.35 million collectively.

Mr Carter will investigate one of the most pressing challenges for Australian primary industry, the maintenance and expansion of export market access.

To support ongoing operation and achieve the National Farmers Federation goal of $100B worth of primary production in the next ten years, an increased awareness of methods and techniques for traceability and quality assurance in other parts of the world is necessary. The consequences and costs for Australian industry are likely to be significant if compliance with importing country requirements are not met.

Mr Carter’s farming background, and his passion for digital transformation of agricultural supply chains, has led to his investigations. He is firmly focused on supporting Australian agriculture with enhanced national traceability through a better understanding of the best practices and capabilities being developed abroad.

In 2020, Mr Carter will travel to Vietnam, China, Ireland, United Kingdom, Belgium, Italy, Canada and the United States exploring commodities including eggs, milk, oranges, red meat and wine. Visits with international producers and processors will provide first-hand what measures and traceability processes are in place, how effective they are, how markets are changing and what export market customers are expecting.

“Through the Fellowship, I hope to learn from others and intend to bring back techniques and methods used in other parts of the world to address challenges being faced by Australian industry.  For example, a smart way of identifying eggs to enhance traceability and provide customers with confidence,” said Mr Carter.

Mr Carter has already championed CSIRO and industry efforts to improve traceability and regulatory aspects to help make Australian industry more competitive. He has also been actively engaged with Federal Government agencies such as the Department of Agriculture and Water Resources and industry bodies including Food Standards Australia and New Zealand, to address national traceability challenges.

“When I return, I am looking forward to taking part in industry discussions and experimentation with new ideas identified through the investigation.” Mr Carter added.

“Being recognised as a Churchill Fellow is a celebration of curiosity. They are ordinary Australians with extraordinary abilities and aspirations,” said CEO of the Churchill Trust, Mr Adam Davey.

For more information on Traceability in Australia visit

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