Have Your Say on the Future of Grocery Unit Pricing

6 Dec 2018

Grocery Unit Pricing


In 2006, Ian Jarratt OAM was awarded a Churchill Fellowship to study unit pricing in the USA and Europe. 

The Fellowship helped Ian enormously to lead a national campaign that resulted in compulsory grocery unit pricing (price per unit of measure - such as per 100g and per litre) starting in Australia in 2009. 

The future of the regulation that requires large supermarkets to provide the unit price on shelf labels, etc for packaged grocery items is being reviewed by the federal government.

The review will determine whether the regulation should continue, and if so whether it should be changed.

The review includes a short online survey which allows consumers to give their views on the present system and what they want in the future.

The survey can be accessed here until 28 February:


Ian says “Consumers spend around $100 billion a year on groceries and many use unit prices to get better value for money. 

However, there are many problems with the present system, such as many unit prices being too difficult to notice and read. 

So, if you care about whether compulsory grocery unit pricing will continue, and if it does how it can be improved and extended to other types of shops, you should complete the online survey.”

Ian also hopes that consumers will use the survey to let the government know that:

  • they use unit pricing to compare not only food products but also non-food grocery items, such as toiletries, and cleaning, laundry, medicinal and beauty products
  • the minimum size of shop required to provide grocery unit pricing should be much lower than the current 1000 sq. metres
  • grocery retailers who sell only a limited range of products should also be required to provide unit pricing
  • other types of retailers, such as chemists (for non- prescription items) and hardware stores, should also be required to provide unit pricing. 

Ian is also encouraging consumers to make written submissions to the review.  

Even a short letter or a few dot points will help make federal bureaucrats and politicians aware that Australian consumers want to keep compulsory unit pricing and want better and more unit pricing.

That will allow us all to make more informed choices and better address cost and standard of living pressures.

Media Contact Ian Jarratt on 07 37195475 or 0448012482

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